Why the Informal Business Sector Is the Next Great Frontier of Africa. Africa’s Economic Revolution with GG Alcock

Episode #23 with GG Alcock. GG has been at times a shebeen owner, anti-apartheid activist, community worker and African adventurer, and more recently the founder of Minanawe Marketing, a leading marketing agency in the mass market. Having realised from an early age that there is no glamour in poverty GG uses his unique skills and experience to highlight and grow informal low income mass markets in Africa.

GG’s latest book KasiNomic Revolution explores the revolution taking place in the great marketplaces of the informal sector. The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution – a new world of small people doing big things, transforming the continent. 

What We Discuss With GG Alcock

• What information do you need to know about the African informal sector as a business owner?
• What are some of the most popular myths and misconceptions about Africa's informal sector?
• How did you collaborate with Tolaram Group to launch Indomie noodles in South Africa?
• What recent or current trends in Africa's informal sector should we be excited about?
• And much more…

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss How the Gig Economy Is Creating Jobs and Changing Work Culture in Africa with Nicolas Goldstein? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with GG on LinkedIn at GGAlcok, and Twitter @GGAlcock

Please visit the ETK Group website for more information on how to improve your chances of successfully entering African markets: www.etkgroup.co.uk

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