Whose Business Model are You Following

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A business model is a company’s profit making plan. There actually is no fool proof way for any business to make money. There are lots of business plans and business models to choose from as learning mechanisms for a business to grow. Sometimes a business can be successful because of the problem they are trying to solve, or just because they have a large established customer base.

But there has been this underlying issue of people wanting to become business owners because of what they see on television. Scripted reality shows mislead viewers about becoming business owners by simply oversimplifying the process, creating fake drama, and presenting an unrealistic path to success. This heavily edited format obscures the true complexities of entrepreneurship, making it appear deceptively fast, easy, and glamourous. Just tune in to this episode to hear some of the real realities of being a business owner.

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