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Society & Culture

The Truth In This Art with MC UllNevaNo

June 18, 2024


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In this episode of “The Truth In This Art,” host Rob Lee interviews Baltimore-based MC UllNevaNo, celebrated for his dynamic freestyling and influential collaborations. As part of a series for Black Music Month, the conversation explores MC UllNevaNo’s journey in the music industry, from his Baltimore upbringing and early influences like Wu-Tang Clan to his experiences in California’s intense hip-hop culture. He discussed his creative process, emphasizing the importance of working with a single producer for cohesive sound and the impact of social media on independent artists. This episode offers valuable insights into maintaining authenticity and innovation in hip-hop.

Episode Highlights:

  • Early influences (00:02:03) MC UllNevaNo talks about his early exposure to different music genres and artists, shaping his love for hip-hop.
  • Discovering hip-hop (00:03:47) UllNevaNo describes the moment he discovered influential hip-hop artists and how it impacted his passion for the genre.
  • Battling and perseverance (00:10:42) UllNevaNo discusses his dedication to battling and his perseverance in pursuing a career in music.
  • Crafting a song (00:13:39) MC UllNevaNo shares his process of crafting a song, from getting the instrumental to the execution of the concept.
  • Living off music (00:15:57) This part of the conversation explores the possibility of making a living off music, the influence of social media, and the freedom of selling music independently.
  • Creating collector’s items (00:24:30) UllNevaNo and Rob discussed the significance of creating collector’s items and merchandise to match music projects and the feeling of completion after finishing a project.
  • Challenges in staying unique in hip-hop (00:26:49) They discussed the challenges of staying unique in the hip-hop industry, avoiding trends, and the influence of popular content.
  • Working with One Producer (00:32:51) In this part Rob and UllNevaNo tackle the benefits of working with a single producer and the cohesiveness it brings to the music.

Key Takeaways:

1. Embrace diverse musical influences to shape your unique artistic voice.
2. Dedication and perseverance are key to overcoming challenges in any career.
3. Adding unique merchandise can enhance the connection between artists and their audience.
4. Don’t be afraid to experiment with new techniques; it’s essential for growth and innovation.

Website and Socials:
magnetikmoments.bandcamp.com
X: @ullnevanohiphop
Instagram: ullnevanohiphop

🌟 Don’t miss out on supporting the incredible journey of MC UllNevaNo! Visit his website and follow his social media links to stay updated on his latest projects and insights. If you enjoyed this episode of The Truth In This Art, please take a moment to rate and review it—it helps us reach more listeners like you. And if you want to support our podcast further, consider joining our Patreon community. Your support makes all the difference! 

Always carrying a notepad, I’ve fallen for Ugly Books with their unique design, quality, and bold colors. Proud sponsor of The Truth In This Art! For more about Ugly Books, visit [uglybooks.co](https://uglybooks.co/pages/about).


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