The Right Way to Build Trust and Authority with Nathan Schiess, Ep. 751

Nathan Schiess is a personal branding strategist and marketing expert who helps real estate professionals build authority, create visibility, and attract aligned relationships through strategic content. With a background in psychology, personal development, and real estate investing, Nathan blends storytelling and strategy to position his clients as trusted leaders in the industry.

Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.

Key Takeaways

• A personal brand is not vanity — it’s a system for communicating credibility to investors.

• Social media should be treated as a business tool, not a personal diary.

• High-net-worth individuals invest in people they trust, not just in advertised returns.

• You don’t need tens of thousands of followers — a small, targeted audience can raise millions.

• Content should focus on solving your ideal client’s problems, not showcasing yourself.

Topics

From Investor to Branding Expert

• Nathan built a 40-unit portfolio before transitioning to focus on branding.

• Learned the importance of documenting and marketing expertise after losing everything in a divorce.

Why Personal Branding Matters

• Without a brand, every investor interaction requires retelling your story.

• A curated online presence creates confidence and trust before the first meeting.

Overcoming Objections to Social Media

• Branding isn’t about you — it’s about your Ideal Client Profile (ICP).

• Being shy or reluctant isn’t an excuse if your goals require visibility.

• Branding can be outsourced like any other business function.

Content That Builds Trust

• Define your ICP clearly and tailor content to their problems, questions, roadblocks, and desired results.

• Consistency and clarity build authority over time.

• Followers who won’t invest aren’t your audience — focus only on those who will.

Monetizing Without Vanity Metrics

• 1,000 quality followers can generate six figures in deal flow.

• Followers must know exactly how to work with you — clear calls to action are essential.

• Avoid content that entertains without converting.

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Round of Insights

Failure that set Nathan up for success: Having to liquidate his 40-unit portfolio without proof of his accomplishments led him to build a branding agency.

Digital or mobile resource: The One Page Marketing Plan by Allan Dib.

Book recommendation: No More Mr. Nice Guy by Dr. Robert Glover.

Daily habit: Daily exercise to strengthen the body and sharpen the mind.

#1 insight for building a personal brand: Get clear on what you want, clarity drives strategy.

Favorite restaurant in Salt Lake City, UT: R&R Barbecue.

Next Steps

• Connect with Nathan on LinkedIn or Facebook.

• Explore how personal branding can accelerate capital raising and investor trust.

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