‘The Key’s in Your Hand’ w/ Key Frager

In this episode of ‘The UpNUp Podcast’ Professional Sports Brand/Marketing Agent, Creative Director and visionary himself, Keyonte “Key” Frager (@key.frager) shares a journey of true resilience in bringing his visions to life through helping others do the same for themselves.

From his early upbringing in the DMV, fully immersed in his pursuit to take his hoop talents to the next level, his vision took a pivot which has him now competing off the courts and fields, on behalf of all athletes of the next generation and beyond. The vision of how he creatively built a lane for himself representing top athletes, entertainers and influencers to build a bridge between their stories/value and aligned brands/partners, is nothing short of inspiring.

The journey of empowering his clients to fully own their narratives, value,
and worth truly makes this story one to keep us all on #TheUpNUp