The Hell is “Experience Design?”

What makes you groan about going to Walmart? Why does Target get all of Jeremy’s coins? How is Chick-fil-A such a beast at quarantine?

In this episode, the Just Us crew launches an official exploration into “experience design.” We’re on a mission to find an easier way to break down what we do to people outside the industry (like our moms).

We chop it up about roles and titles, services and products and find endless metaphors for defining this field. SPOILER: Experience Design ISN’T “marketing” or “graphic design!”

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