The fame and (mis)fortune of family influencing

Do influencer parents trade in their kids’ privacy for the hope of financial security?

Kids are everywhere on the Internet – and not just playing on Roblox. They’re the stars of many family influencing pages that document kids’ lives: from the intimate details of their births, to starting school, to going through puberty. That can come with a host of problems – but also a ton of money. So what happens when parents trade their kids’ privacy for the hope of financial security? And how does that content play into feedback loops about what family life should look like?

Brittany gets into it with Fortesa Latifi, senior writer at Yahoo! and author of Like, Follow, Subscribe: Influencer Kids and the Cost of Childhood Online.

(00:00) The cost of a childhood online
(02:48) How Mommy blogging transformed into family influencing
(07:39) Just how much do family influencers make?
(10:37) Online exploitation risks
(16:36) How influencing distorts family life
(24:59) Should kids be influencers?

For more episodes on parenting, kids, and modern life, check out:
The fear & shame of modern parenting
Are children a marginalized group?
The real meaning of “6 7”

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