The 8 Psychological Milestones of Selling

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch.

But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple “heartbeat check” and the only decision left is payment plan or paid-in-full.

Sheila breaks down the exact “pre-sales engineering” behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you’re tired of “pitching harder,” this episode will show you how to build a pre-sold buyer before they ever book.

⭐ 5 Key Points From the Episode

1. Marketing should do 85% of the selling Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation.

2. Pre-sales is the real game (and it’s engineered) If they don’t believe you can solve their problem before the call, you “lost the sale days ago” in your content, funnel, and lead magnet.

3. Your marketing must simulate a sales call The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you.

4. Lead generators are not “one and done”—they’re iterations Most entrepreneurs quit too early. Sheila explains why your first freebie likely won’t be your best, and why volume + data is how you build an 85%-converting lead generator.

5. The 8 milestones create the “psychological yes” before checkout She breaks down how your content must shift someone’s psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear.

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