Minority Inclusion Series Part 3: 8 Principles for Sustaining Growth (Solo Episode)

Welcome back to the solo episode of the Dear Black CEO podcast with your host, Karl Sona!

No matter how big or small your business is, it’s important to prioritize its health. Today’s solo episode is the third part of our Minority Inclusion series. Last week really honed in on ‘scaling your business,’ and in this episode, we’ll do a deep dive into what it looks like to sustain that growth to stand the test of time. 

Tune in and grab these 8 principles to sustaining growth in your journey to building a successful business. 

[00:01 – 08:04] Opening Segment

• I talk about my passion for this podcast show and my vision for change
• Creating ownership 
• Minority inclusion series recap 
• • Part I
  • Part II
• Today’s focus

[08:05 – 15:54] 8 Principles for Sustaining Growth

• 1st Principles 
• • Gain a strategic clarity 
  • Understand your core competencies 
• 2cd Principle 
• • Get the things you hate/not good at, off your plate
  • Focus in on your ‘bread and butter’
• 3rd Principle 
• • Financial literacy – managing your cash flow 
  • How timing comes into play
  • Episode with Perry Jeffries

If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.

• See the link below to book your free consultation today

[15:55 – 28:44] 8 Principles for Sustaining Growth – Continued

• 4th and 5th Principle 
• • 4 – You need to have control systems 
  • How do you track progress in your business?
  • 5 – putting efficient processes in place
• 6th Principle 
• • Don’t let your organizational structure get in your way
  • Example of the Hub and Wheel
• 7th Principle
• • Don’t be more self oriented rather than customer oriented 
• 8th Principle
• • Have a broad service/product offering
  • Example from my own experience
• Let me know what your thoughts are on this
• • Shoot me an email at karl@dearblackceo.com and let’s talk
• Final words

Tweetable Quotes:

“At the end of the day we can’t achieve scale if we’re not going to be around for the test of time…” – Karl Sona

“If we don’t know where we’re going, we’re unlikely to actually get there… Having that clarity is key.” – Karl Sona

“Thinking about who it is you serve and how there are additional applications for them to better serve, may give you a little bit more variety in your product offering and how you ultimately position yourself within the marketplace.” – Karl Sona

Resources Mentioned:

• Connect with Perry Jeffries 

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Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.

You don’t have to be anyone other than who you are to be a world-class CEO!