Minority Inclusion Series Part 2 (Solo Episode)

Welcome back to the solo episode of the Dear Black CEO podcast with your host, Karl Sona!

Today’s solo episode is the second part of our Minority Inclusion series. In this particular episode, I will be talking specifically about how to start with the end in mind, focus on scale, and position ourselves to reach new levels in our business.

Let’s listen and dig more about minority inclusion.

[00:01 – 04:35] Opening Segment

• I talk about my passion and mission for this podcast show.
• Creating ownership 
• The book that I am currently reading
• • Minority Business Success by James H. Lowry
• The topic of today’s episode.
• • Some of my takeaways from the book.
  • A few considerations in taking things to the next level.

[04:36 – 11:29] Start with The End in Mind

• How to start with the end in mind?
• The Northstar of what we want to achieve.
• Ensuring your brand is reaching new levels of prestige and notoriety.
• The first 2 phases of business natural trajectories.
• Passing the survival phase.
• If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.
• • See the link below to book your free consultation today.
• Fetch opportunities from offering outsource services.

[11:30 – 18:42] Focus Scale

• Think about how we scale and position ourselves.
• Focus on controlling the controlable.
• Find the way to become more valuable and integral parts of the value chains of the major organizations.
• Showing that we are a business of size and scale.
• Obstacles that prevented us from having the opportunity to scale.
• • Wealth gap
• Work on your business vs. within your business.
• Other ways to achieve the scale.
• • acquisition model.
  • Strategic alliances.
• The points of scale especially for start-up or survival.
• Let me know what your thoughts are on this.
• • Shoot me an email at karl@dearblackceo.com 
• What is coming up on next week’s solo episode?
• Final words.

Tweetable Quotes:

“Getting more sales is the first thing that we need to be the focused on if we want to grow .” – Karl Sona.

“Find the way to become more valuable and integral parts of the value chains of the major organizations.” – Karl Sona.

“The challenge is we don’t get those opportunities without showing that we are a business of size and scale.”- Karl Sona.

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Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.

You don’t have to be anyone other than who you are to be a world-class CEO!