Leveraging Fractional Talent

podcast January 25, 2024

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Join Matt Watson and Praveen Ghanta, the founder and CEO of Fraction, as they dive deep into the world of leveraging fractional talent. If you’re an entrepreneur navigating the intricate landscape of startup growth, you’re in for a treat!

Praveen shares his insights on hiring fractional talent, unraveling the success story of a profitable SaaS business with an impressive 50% profit margin. He delves into the nitty-gritty of fractional hiring, unraveling the pivotal role fractional developers play in their growth journey.

Matt and Praveen turn to the fascinating fact that top talent, even successful CTOs and senior developers, can be affordable. It could be assuaging boredom, desiring to diversify their income, or just helping a friend out. Whatever the case, founders with limited resources will take that deal!

Matt and Praveen agree that leveraging fractional talent is a game-changer for early-stage companies looking to accelerate their offshore team success. But, as with any groundbreaking concept, there are challenges. Praveen sheds light on the limitations of fractional software development teams, including maintaining productivity. 

They also discuss the importance of building trust in B2B sales through personal connections. Matt provides an example of how showcasing remote workers’ personalities through video interviews helped build that trust.

So buckle up, folks! We’re about to unravel the secrets of Leveraging Fractional Talent with Praveen Ghanta right here on Startup Hustle. Let’s dive in! 


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