Lessons from 2,000,000 Weekly Cold Calls with Scott Morse, Ep. 671

Scott Morse is a true disruptor and outsider to the Real Estate industry. Leveraging his sales acumen garnered from over 20 years in high ticket sales combined with a ruthless entrepreneurial appetite, Scott Morse has a story unlike any other.

After leveraging his sales experience to become the COO of a multi-million-dollar vacation membership sales company Mr. Morse left this comfortable high-paying position of 10 years to pursue his own entrepreneurial journey. Scott applied this knowledge and scaled his new small marketing company into a 30MM+ annual revenue company within 5 years, earning the attention of Wall Street, lobbyist groups and politicians. After facing regulatory headwind, Mr. Morse chose to sunset this company and this led him to stumble into the REI space.

Immediately upon investigating the REI space Mr. Morse identified various weak entry points, a fractured market place, and a substantial epidemic of under-qualified leads ruining the sales cycles of most REI companies. Thus, was birthed Lamassu Media, the industry’s first Enterprise Level Call Center, located in beautiful Colombia South America.

Starting a new company in a new country led to many great experiences including now employing over 200 people, dialing more than 2MM numbers a week, producing thousands of the best leads the industry has ever seen and simultaneously building his own REI portfolio and data company. Mr. Morse is a proud partner in multiple self storage facilities, and holds a sizable residential portfolio.

In this episode, we talked to Scott about high-ticket sales and his sales principles and his approach, his organization and how he’s scaling his business, his vision of the market today and what he anticipates from 2025, Novations, and much more.

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Real Estate Sales;

02:32 Scott’s background;

04:57 An insight into high-ticket sales;

07:33 His sales principles and approach;

14:53 An insight into his organization and scaling;

16:01 Scott’s vision of the market;

19:45 His anticipation from 2025;

21:46 An insight into Novations;

26:44 Round of Insights

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Round of Insights

Apparent Failure: The issues he run into while trying to sell his previous company.

Digital Resource: HighLevel.

Most Recommended Book: The Millionaire Course.

Daily Habit: Checking and rewriting his yearly goals.

#1 Insight for generating leads: Money loves speed, so faster response and completion time for your clients is key.

Best place to grab a bite in Colombia: Canasto style restaurants.

Contact Scott:

Website | Instagram

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