“Latinos = the X Factor” with EquisLabs’ Stephanie Valencia

Former Obama staffer and founder of EquisLabs Stephanie Valencia discusses her path to politics and why Latino voters are the “X factor” in today’s political landscape. She explains how political strategists should think about the expansive and diverse Latino electorate, and what progressives are getting right and wrong about engaging with Latino voters. 

She also explains the creation of the Latino Media Network and the targeted effort to reach Latinos where they are, including via radio and WhatsApp.

REFERENCES:

Stephanie Valencia – @stephanievalenc

EquisLab / @EquisLab / @EquisResearch

Transcript (unedited)