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Society & Culture

It only takes 30 minutes to be a good mom

podcast May 26, 2026


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How much time should moms spend with their kids? What if it’s quality over quantity?

CEO and co-founder Emma Grede set social media on fire when she described herself as a “max three-hour mum” and said that she would rather focus on creating “high-impact, core memories” with her children. The founding partner of Kim Kardashian’s SKIMS also said that remote work is ‘career suicide’ for women. The idea that a working mother – even a CEO mom – would spend so little time with her kids was outrageous to some…but isn’t that the reality for most parents? 

To get into all of this, Brittany is joined by Kathryn Jezer-Morton, writer of the Brooding column from The Cut, and Helena Andrews-Dyer, journalist and author, to unpack the ‘controversial’ notion of a mother not wanting to spend all her time with her kids.

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