“I didn’t choose a niche for the first 5 years of my business”

Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. 

She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.

In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.

00:00 Introduction

05:02 Meet Sonia

36:54 Sonia’s mistake

01:07:36 How this mistake made Sonia

01:20:15 What you can learn from Sonia’s experience

01:22:06 Final thoughts

Links from the show:

• Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/ 
• Check out Sonia’s website: www.inclusionandmarketing.com 
• Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter 
• Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_ 

Find the transcript of this episode on my site, emancopyco.com/podcast 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Join the podcast’s private membership and unlock bonus content: https://emancopyco.com/membership
• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit