Society & Culture

How to Start, Grow, and Monetize a Podcast with Nakia Swinton

podcast December 31, 1969

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Podcasting is a growing industry with so much room for Black creators to share themselves, their views, and their brands. That’s probably why Black people make up 12% of the total population, but 15% of the podcast host population. But how do you get started? And how do you help your podcast be heard?

Today I’m joined by Nakia Swinton, Supervising Producer at iHeart Radio, Co-host of Sufficiently Black, freelance producer for Balanced Black Girl podcast, and general podcast wizard. Together, we talk all things podcasts — from creation, to marketing, to community building and monetization. We even answer some thought-provoking listener questions!

We Also Talk About…

  • Building a community through your podcast marketing
  • Keeping your SEO clear and easy to understand
  • The importance of consistency above all else
  • The fabulous Issa Rae and her little-known (but amazing) podcast
  • The pros and cons of each type of podcasting and reading contracts thoroughly
  • Having passion for more than the money

Resources (contains affiliate links):


  • Willmaker | Protect your financial assets with Willmaker. Visit to take their free quiz and use code BALANCED10 for 10% off your first document.
  • POM Wonderful | Get your fill of antioxidant goodness with delicious POM Wonderful 100% Pomegranate Juice. To find delicious recipes and learn more about the antioxidant goodness of POM, visit ◉ IG: @balancedblackgirlpodcast @balancedles

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