Podcasting is a growing industry with so much room for Black creators to share themselves, their views, and their brands. That’s probably why Black people make up 12% of the total population, but 15% of the podcast host population. But how do you get started? And how do you help your podcast be heard?
Today I’m joined by Nakia Swinton, Supervising Producer at iHeart Radio, Co-host of Sufficiently Black, freelance producer for Balanced Black Girl podcast, and general podcast wizard. Together, we talk all things podcasts — from creation, to marketing, to community building and monetization. We even answer some thought-provoking listener questions!
We Also Talk About…
Building a community through your podcast marketing
Keeping your SEO clear and easy to understand
The importance of consistency above all else
The fabulous Issa Rae and her little-known (but amazing) podcast
The pros and cons of each type of podcasting and reading contracts thoroughly
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