Generate More Leads with Facebook and Inside Sales with Gustavo Munoz Castro, Ep. 313

Gustavo Munoz Castro is a former Microsoft Senior Engineer turned real estate agent, turned inside sales guru. Now he has 65 agents strong making about 50k outbound dials a day, and his teams set 100 appointments with buyers and sellers every day mostly from Facebook leads.

Let’s dive in.

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[00:01 – 12:25] Opening Segment 

• Gustavo shares more about his background and his career journey.
• How Gustavo made the transition into real estate.
• The transition process and learning curve from engineer to real estate.
• Gaining opportunity through experience.

[12:25 – 20:30] Gustavo’s Company, His Team, Inside Sales and What They Do

• Gustavo talks about the inside sales role
• How an inside sales agent is a pillow marketer in real estate
• How Gustavo built his team.
• What an inside sales agent does for investors.

[20:30 – 28:55] The Real Estate Deal Closers

• How they leverage social media to generate leads 
• Best practices to engage with potential sellers, homeowners and what not to do. 
• How to connect with Gustavo?
  • See links below.

[28:55 – 36:30] The Bullseye Round

• Apparent Failure:
  • First flip
• Digital Resource:
  • Reddit
• Most Recommended Book:
  • The One Thing by Gary Keller
• Daily Habit:
  • Morning walks
• Current Curiosity:
  • The market
• I Wish I Knew When I Was Starting.
  • Cashflow management
• Best Place to Grab a Bite
  • Red River Barbeque
• How to connect with Gustavo
  • See links below.

Tweetable Quotes:

“It’s about the image, it’s about the copy. Don’t worry too much about the targeting because you’ll hardly have any” – Gustavo Munoz Castro

“It was difficult to get people and it was difficult to keep people.” – Gustavo Munoz Castro.

“In real estate, I have to go chase people to work for me. I have to put my back into it to generate some leads every single day” – Gustavo Munoz Castro

You can connect with Gustavo LinkedIn, Twitter, or check out his website at https://powerisa.com/

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