Fixing A Stranger’s Beauty Business In Under 20 Minutes: Marketing Strategies

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses

What would happen if you put your beauty business in the hot seat… and had it audited live?

In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist’s business in real time and shows exactly how to go from “kind of booked” to fully booked — and eventually building a team.

In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs:

✔ Visibility ✔ Booking ✔ Service Delivery

If you’re relying mostly on word-of-mouth… If you’re 60–70% booked but not consistently full… If you want to double your income but don’t know where to start…

This episode is your blueprint.

Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don’t know how to create an automated marketing machine.

This is tactical. Strategic. And immediately actionable.

🔑 5 Key Points From This Episode

1. Most beauty pros don’t build teams because they don’t have predictable marketing. Renting feels “safer” than leading — but it limits income potential.

2. There are 3 Machines in Every Beauty Business:

   • Visibility Machine (awareness)

   • Booking Machine (conversion)

   • Service Machine (retention)

3. Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability.

4. Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently.

5. Email marketing is the lowest hanging fruit. Most beauty pros already have the leads — they just aren’t nurturing them.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella