Episode 40: To Get the Publicity You Want, Give the Media What They Need

Listen in to get the inside scoop on what the media is looking for, including: public relations in a nutshell and its best analogy ever, the 4 characteristics of a top-notch story, the 4 types of media (and which one you pay for), your connections to the black media, how to make FOMO work for you, press release do’s and don’ts, why your email pitch has to be short, why it pays to be nice … and more!

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