EP#89 How to Master Digital Marketing with Caroline Balinska

Join Shantell Sanders as she talks with digital marketing expert Caroline Balinska. Discover the importance of simple strategies, guerrilla marketing, and building an email list. Learn how to avoid common lead generation mistakes and leverage automation, AI, and podcasting for business growth. Gain actionable insights to elevate your entrepreneurial journey.

Key Topics Covered:

• Importance of marketing in business growth and development

• Simplifying digital marketing strategies

• Guerrilla marketing in the digital age

• Working backwards from business goals

• Overcoming guilt associated with making money

• Common mistakes in lead generation

• Importance of multiple touchpoints in marketing

• Building and leveraging an email list

• Role of automation and AI in business

• Power of podcasting for business growth and collaboration

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