Ep 372: Establishing Relationships Before Sponsorships with Andrea Pass

Andrea Pass offers valuable insights on podcast engagement, shedding light on the unique challenges she faces due to client budget limitations compared to larger PR firms in Manhattan. She emphasizes the critical step of building a strong client relationship before delving into discussions about potential sponsorship opportunities.

Andrea underscores the significance of professionalism in business podcasts, commending Elzie for his adept presentation skills. This discussion highlights the importance of rapport and professionalism in podcasting, setting the stage for mutually beneficial collaborations.

Episode Highlight:

01:34 – I think it’s about establishing that relationship and seeing where it could go. That this worked out really well. We’d like to have you back. Can you be a sponsor? There’s got to be a create the relationship first, because there are so many podcasters today and so many homegrown journalists, people that did not necessarily go to journalism school or have an internship at a TV station, or what have you. So, I think there has to be that recognition that, yes, I might want it to be a business, but let’s take the steps necessary.

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