Ep. 167: Marketing Success through Passion and Gratitude with Ryan Holtz

podcast February 21, 2020

Ryan Holtz is a multi-faceted personality. As an investor, entrepreneur, marketer, DJ, father, and husband, he plays many roles and uses his time effectively. He lost his mom as a young teen, but the drive and spirit she instilled in him powered him to entrepreneurial success. He has helped many companies develop sound social media and marketing strategies and launched Ryan Holtz Marketing, a creative and media agency. In this episode, he talks about his motivation, the key questions you need to answer when marketing, and how to leverage social media to drive results.

Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell

Key Insights

Grew up with a single mom who passed when he was 13 years old
He channeled his energy and emotions into football
Taught himself how to cut his own hair to save money on haircuts – saved $5,000 from 13 – 18 years old and used the funds to invest in his a real estate flip
Recognized the school curriculum did not match the real-world skills he needed
Wears multiple hats as an entrepreneur, investor, DJ, marketer, podcaster, dad, and husband
Landlord Tip: Gives rent discounts and gift baskets each December
Took a job at a Ford dealership and managed their social media
Launched the “Share Your Story” campaign to support other local businesses and give away a car – received over 1 million votes – Ford HQ did a case study on the program
Twitter wrote a case study and Ryan leveraged that to get dealer clients and speaking opportunities
The cost of failure is nowhere near the cost of not trying
Marketing is all about what you can do for your audience
Who needs your product or service and why you?
Figure out who you want to talk to and which social media platforms to use