Ep. 143: How to Create a Memorable Brand with Allie LeFevere

podcast November 29, 2019

There are three primary emotions that release adrenaline into our brains that create lasting memories: fear, grief, and humor. While many brands focus on fear (can you say FOMO), Allie and her partner launched the Obedient Agency to help people use humor and levity to create memorable brands.

Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands + entrepreneurs, whipping up their humorous branding + marketing campaigns, and making sure every touchpoint of their customer’s experience is unforgettable, unconventional, and most importantly, un-boring.

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Key Insights

Started in consulting in brand strategy and brand messaging
Partnered with a copywriter and comedy writer to launch the Obedient Agency – using fun and humor to build brands
Focus on levity to make the mundane entertaining and complex easy to understanding
Clients: University of Chicago, Fertility Clinic, IT Firm, and Private Investigator
Agency focuses on cleverness, humor, and wit
Integrity is more important than authenticity – rooted in deeper values and morals
Your website should do the heavy lifting, expand the story on social media and email
Biggest challenge for brands: being consistent
Building a business is not the same as building a brand – it can be good and not be memorable
There are three primary emotions that release adrenaline and cement memories: fear, grief, and humor
Most brands use fear, but humor makes people feel good and builds deeper relationships