Ep: 113: How to Create Buzz for Your Business with Christina Daves

podcast August 16, 2019

Free advertising and publicity is the best way for any entrepreneur to gain new clients. That’s why Christina Daves learned everything she could on generating her own buzz. She’s appeared in over 1,000 media outlets including the Today Show and the Steve Harvey Show and has helped generate over 7 figures in sales for her clients. She believes anyone can get PR and shares some of her key tips and lessons on this episode.

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Key Market Insights

Sheer desperation led her to get free publicity
Invented fashion accessories for medical boots
Figured out a system that works that anyone can implement
Had a real estate investor reach out and in two weeks
What are you doing and why are you doing it? What makes you different?
Real Estate Agent was a CPA for 25 years – only works with first time home buyers – put together 10 tax loopholes for 1st time home buyers
Tie your experience to establish the credibility
The biggest mistake people make when seeking PR is making it about themselves
When pitching the media, pitch yourself as an expert in your space
Who’s watching the content? That’s who you’re directing that pitch towards
Go where your customers are, but invest time identifying their avatar
Podcasts, high-ranking blogs are great to link back to your website
Online magazines – better to be in Forbes online for SEO
The people who put themselves out there are not the best in the industry
You have the ability to hone in on who’s covering your expertise
You can find anybody now – find journalists on LinkedIn or Twitter
Always have a sound bite and practice your message
Make sure your content is exciting
Other mistakes: Give the press too much information, keep it short, give a stat or quote
When reaching out to journalists: email, call and send a follow-up email
Personalize the list – 10-20 journalists, use LinkedIn and Twitter
Video is powerful to help get deals – targeting by zip codes
When looking to raise capital, use LinkedIn video