Creator to Creators S6 Ep 97 Will Preston

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Bio
International R&B artist Will Preston invites listeners to explore a deeper facet of love in his latest single, “Merry Go Round.” With 20 years of singing and performing under his belt, Will welcomes fans all over the world to a new chapter of his career.
2024 is the year of Will Preston. From launching his first clothing label, My Best Interest Apparel, to releasing his new single, Will has taken personal setbacks as an opportunity to work even harder this year. At the beginning of 2024, Will unexpectedly lost his father, who was a devoted supporter of Will’s career. “It was ammunition to keep me going. My father would’ve been proud of what I’ve accomplished this year,” shares Will Preston. Now, approaching the tail-end of 2024, Will is excited to share his latest release, the single “Merry Go Round.”
“Merry Go Round” is an introspective look at the darker side of love, the push and pull of wanting someone you know isn’t good for you. Instead of walking away, the narrator (through the voice of Will) explores the complexity of wanting to move on while also wanting to stay on the ride that is love. 
It’s a tune to which many can relate. Few are lucky enough to never know the pain of holding on to a relationship that has long been dead and only hope is left to keep it alive. Then there’s the rest of us, who hang to Will Preston’s every lyric in mutual understanding.
“Merry Go Round” opens with dreamy, upbeat vibes, slowly introducing Will Preston’s smooth vocals into the mix. His voice carries emotion and depth that add a layer to the story. Combining his signature smooth R&B vocals with a pop twist, Will Preston breathes new life into the single, showcasing his vocal strength and versatility. By infusing his signature ballad style with a tinge of pop, Will is able to speak to wider audiences with his latest single.
Since the release of his last single, Will Preston has taken time to reflect and write. “Coming through the end of COVID, there was a lot of downtime in the music industry. This created the perfect opportunity to dig deeper into concepts and topics. I wanted to explore love from the standpoint of a toxic love situation. It’s a different side of love we don’t often think about, and taking a break from performing during COVID gave me a chance to ponder deeply into the notion. There are so many facets of love to explore,” explains Will.
As for his clothing line, Will Preston is excited to embark on a new creative journey. “I know music, but fashion is a different world for me. You can try to apply the same formulas, but it’s different. Yet, like my music, I strive to make something high quality that I would be proud to wear. I translate the same energy of making music to my clothing line.”
Much like making music, Will finds that he can convert a vision or sound into a finished product in his fashion venture. “It’s a different way of seeing the world through a creative lens. You just can’t put words to it,” he adds.
Next year, we can look forward to Will Preston commencing a new chapter. Not only will he be releasing his new album (before his birthday in April), but he will also be focusing on live performances and engaging with fans on tour.

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