Content Creators need a brand strategy!

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Connect with Jada West, Brand Strategist here: https://www.tiktok.com/@itsjadawest

You can check out my site here: https://www.bigcreator.energy/podmin

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In a recent conversation between Lloyd George and Jada West, a brand strategist and wardrobe stylist, the two delved into the world of branding and content creation. Jada shared her experience being on a TV show talking about wardrobe styling, where she initially felt nervous but soon felt energized and realized that it was something she wanted to keep doing.

Lloyd talked about feeling like he was plateauing on TikTok and reaching out to Jada for advice on how to be more intentional about his content and who he is as a creator. Jada describes her role as a brand strategist and how she helps people to identify their brand, which she describes as “the heart of what you do” and “who you are at your core.”

One of the challenges that Jada sees creators face is feeling like they have to segment themselves and present only certain aspects of their lives. She encourages creators to be more multidimensional and show different aspects of themselves, even if it’s not directly related to the content they create.

Jada also discusses the concept of “anti-niching,” where creators don’t have to fit into a specific niche or box. She suggests that creators should be more multidimensional and show different aspects of themselves, even if it’s not directly related to the content they create.

The conversation provides valuable insights into the world of branding and content creation and highlights the importance of being authentic and true to oneself in order to create a strong and successful brand. The conversation also touches on dealing with negative comments and trolls, and how to set boundaries and focus on the positive feedback and impact the creator is making on their audience.

Jada emphasizes that defining success is subjective and personal. She suggests setting parameters and appreciating the smaller things while being content with the process. It is important to focus on the progress being made toward achieving bigger goals, even if it does not look like what one wants it to be at the moment.

Jada recommends that creators should think of themselves as a business and offer a product or service of some sort to their audience. This way, they will always have something to promote or collaborate with, even if their following is not in the tens of thousands or millions. By creating their own products and services, creators can generate income without having to rely on brand collaborations. This approach ensures that creators have a source of income even during slow months. Successful content creators have a business that generates most of their income.

In conclusion, the conversation between Lloyd George and Jada West sheds light on the world of branding and content creation. It emphasizes the importance of being true to oneself, being multidimensional, and creating products or services to generate income. By following these tips, creators can create a strong and successful brand that resonates with their audience.