Colton Primm | Sr. Associate Athletics Director – Championship Resources | Louisiana Tech – One Question Leadership Podcast

@1QLeadership Question: What are the steps needed to create a major giving society for a college athletics department?

Colton Primm, Senior Associate Athletics Director at Louisiana Tech, answered this question based on his experience setting up the Aillet Society on campus:

• Establish the purpose of the organization
• Delineate the giving amounts and respective benefits
• Identify and inform potential donors
• Launch the campaign

Primm explains that (at La Tech) the annual fund is used for the general operations of the athletics department, while the major giving society creates long term giving opportunities and is used for specific projects. As the giving amounts get higher, information and access have proven to be the key benefits. – One Question Leadership Podcast – Tai M. Brown