Chad Phillips | Vice President, Omnichannel Commerce | Learfield Licensing Partners (Part 2)

In Part II of his 1.Q interview, Learfield Licensing Partners Vice President of Omnichannel Commerce Chad Phillips shares the trends he will be looking for during the upcoming NCAA football season, and reveals the key to online/digital merchandise and apparel sales. He also touches on the growing presence of Fanatics and Amazon, traditional retailers’ efforts to keep pace, and macro trends to watch (see: athleisure).