Build & Grow A Successful Hair Care Brand | Miko Branch

Miko Branch is the co-founder and CEO of Miss Jessie’s LLC, the company behind the premium hair care product line, Miss Jessie’s, that exclusively caters to the diverse spectrum of all curly hair types. Miko founded the company with her sister, Titi, and they named it after their beloved and fiercely independent “do-it-for-yourself,” and “tell-it-like-it-is” paternal grandmother – Jessie Mae Branch.

As the visionary behind the Miss Jessie’s brand, Miko revolutionized the hair care industry and became a leading pioneer of the natural hair movement by creating and marketing high performance and high quality hair care products. Miko quickly changed the conversation about hair and hair care by declaring that Miss Jessie’s products were not exclusively for a specific ethnic group but rather were for all types of textures and curls regardless of ethnicity. As a result, the Miss Jessie’s product line includes a variety of products for every type of texture and curl from wavy to coily.

Miko’s finger print is evident in every aspect of the Miss Jessie’s brand from the packaging and marketing to the colors and smells of the award winning products, including favorites like Baby Buttercreme, Pillow Soft Curls, Curly Pudding, Quick Curls, Leave In Condish and MultiCultural Curls.

Miko's Episode Outline:

• What was the problem that you or maybe Tito experienced that fueled your vision to create Miss Jessie's?
• Do you recall some of the creative strategies you both used back then to operate on minimal cash flow?
• What was your initial thoughts around the marketing message for your product line?
• How do you find people to bring into your organization that truly care about the organization the way you and Tito do?
• Share with us one of your major fears, road blocks or challenges?
• What advice would you give to the young black aspiring entrepreneurs listening?
• As a mother, how has being an entrepreneur affected your family life?
• What are some of your routines that keeps you pushing yourself to those new and higher heights?

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