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I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz.
I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned.
I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz.
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First responders have been working tirelessly since last night to recover bodies from the frigid waters in the Potomac River after an American Airlines passenger plane collided with an Army […]
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