Bringing a creative vision to life – Kaila Robinson on BWST

In this insightful episode, we had the pleasure of speaking with Kaila, a talented videographer and graphic designer who works behind the scenes with the creative agency Create and Elevate. We started by delving into her origin story, learning about her journey into the world of creative services and what drew her to help businesses from a creative agency perspective.
Our conversation explored the unique dynamic of her work with Create and Elevate, highlighting how she contributes to their mission and her process for bringing a client's vision to life. Kaila shared some of the common challenges of working behind the scenes and how she navigates them to ensure a successful outcome.
We then took a deep dive into her two primary crafts. On the videography side, she shared her "secret ingredient" for effective business videos and offered a behind-the-scenes look at how she overcomes unexpected challenges on a shoot. For graphic design, Kaila provided valuable insights into current trends, common mistakes businesses make, and the importance of maintaining a consistent visual identity across all platforms.
Finally, Kaila offered some powerful advice for business owners looking to improve their creative strategy. She shared her thoughts on the most rewarding aspects of her work and gave us a glimpse into the future of visual content in the business world.

Interested in sponsoring the podcast? Want to contact Blair or Brian or Black BRAND? Info@BlackBRAND.biz . The Black Wall Street Today (BWST) radio show is focused on all things Black entrepreneurship and hosted by Virginia Tech alumnae Blair Durham, co-founder and co-President of Black BRAND. The BWST podcast is produced by using selected audio from the radio show and other Black BRAND events. BWST is the media outlet for Black BRAND. Black BRAND is a 501(c)(3) organization that stands for Business Research Analytics Networking and Development. We are Hampton Roads Regional Black Chamber of Commerce. We promote group economics through professional development and community empowerment, and we unify the black dollar by providing financial literacy, entrepreneurship training, and networking resources!   http://blackbrand.biz  m.me/blackwallstreettoday  +  info@blackbrand.biz  +  (757) 541-2680 Instagram: www.instagram.com/blackbrandbiz/ + Facebook: www.facebook.com/blackbrandbiz/  

Produced by Seko Varner for Positive VibesInc. http://www.PositiveVibes.net

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