Bad news for protein bros: you might be getting scammed

How much protein do you really need to consume?

According to Pew Research Center, 79% of New Year’s resolutions are about one thing: health. It’s Been a Minute is kicking off 2025 with a little series called “new year, new me.” We’re getting into some of the big questions and cultural confusion around our health and wellness.

Today – we’re getting into the macronutrient du jour: protein. High protein recipes are all the rage on Instagram, and producers are putting it in everything from pancakes to ice cream. We all need to eat protein, but how much is enough? Brittany Luse is joined by Vox senior reporter Kenny Torrella and freelance food writer Samantha Maxwell to discuss America’s protein kick – and how protein is getting politicized by MAHA (Make America Healthy Again).

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