Bad Bunny and the NFL’s First All-Spanish Halftime Show

This week on Brown & Black, we drop an Off the Cuff episode on the breaking news that Bad Bunny will headline the Super Bowl halftime show.

This marks the first-ever Spanish-language halftime show on America’s biggest stage.

We break down why this moment matters for Latino and Black culture, how it exposes the NFL’s contradictions on race and protest, and what it reveals about the league’s global ambitions.

We also ask:

Will this be the most-watched halftime ever?

Can Bad Bunny top Kendrick Lamar’s historic performance?

What does the spotlight on Spanish language in America mean for culture and business?

And what might Bad Bunny choose to say—or not say—before an audience of 100 million?