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The guest (Dee) focus on the need for money for marketing seems to stem from a belief that having a large marketing budget will automatically attract customers and generate sales. However, David challenges this notion by highlighting the importance of effective marketing strategies and understanding one's target audience.
The guest eventually realizes that his brand should be more than just a plea for money for marketing. He acknowledges that he needs to focus on developing his brand and coming up with creative ideas to execute on rather than solely relying on a marketing budget. The host's questioning and insights help the guest to think deeper about his brand and its purpose.
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