Alana Beard Talks That DAWG Mentality & Project B’s Player-Ownership League

Rock-T and Crystal sit down with former Duke star and WNBA champ/Defensive Player of the Year Alana Beard to talk about where her relentless drive came from and how she handled the big transition from Shreveport to Duke. She breaks down her 2010 ankle tendon injury, the doubts that came with it, and how she reinvented herself by leaning into defense, leadership, and preparing for life after hoops through business and venture capital. A.B. then introduces Project B, a global basketball league built to center athletes with equity + cash compensation and real generational-wealth opportunity. The league is targeting a Q4 2026 launch with six men’s and six women’s teams on one platform, with a streaming-first plan and city-by-city global activations.

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