Unlocking the Business of Basketball NBA Africa’s Expansion, Media Rights & Global Reach

Dive into the dynamic world of the Basketball Africa League (BAL) in this insightful EYL clip! Our host, Rashad Bilal, sits down with special guest Clare Akamanzi to break down the innovative business model fueling the rapid growth of NBA Africa. From late-night games and the global passion for basketball to the strategic moves driving revenue, this conversation is a must-watch for sports fans, entrepreneurs, and anyone curious about the sports industry on the continent. Clare Akamanzi shares eye-opening details about how BAL is structured and how it plans to scale across Africa and beyond. Learn how sponsorships, merchandising, ticket sales, and media rights all play a crucial role in monetizing the league, and why partnerships with companies like ServiceNow and Visit Rwanda are key. The clip also delves into the exciting launch of BAL’s e-commerce portal, which taps into the African diaspora’s demand for league merchandise from anywhere in the world. Discover how ticketing revenues are skyrocketing as more fans flock to the arenas each year, despite the current challenges of infrastructure with only a handful of professional-level venues across the continent. Clare also highlights the importance and future potential of integrated media markets in Africa, with platforms like MTN offering access to 300 million subscribers. This integration opens up massive opportunities for broadcasting, streaming, and connecting fans across all 54 African nations. Looking ahead, Clare reveals plans for BAL’s expansion, with a vision of one day reaching every African country. She sheds light on the increasing investment interest from countries like Nigeria, Benin, and Morocco, and emphasizes the role of collaboration between investors, governments, and development banks to build more standardized arenas and provide even greater opportunities for teams and fans alike. If you’re passionate about sports business, the African market, or just want to know what it takes to build a continental sports powerhouse, this EYL Medium clip will give you exclusive insights and a front-row seat to the future of basketball in Africa. *Join us as we explore:*

• The four main revenue streams for BAL: sponsorship, merchandising, ticketing, media rights
• The impact of the African diaspora on global reach and merchandise sales
• Challenges and opportunities in expanding to new African markets and arenas
• How media giants and telcos could shape the future of sports broadcasting on the continent

Don’t miss out on this fascinating look at how the BAL is changing the game both on and off the court! *#EYL #NBABasketballAfrica #BAL #SportsBusiness #AfricanDiaspora #BasketballAfrica #MediaRights #Entrepreneurship #SportsExpansion #BasketballBusiness #EYLMedium*

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