535: Unleash the Edge: The Killer Instinct Behind Mastery and Momentum

In this episode, I break down how the “killer instinct”—the relentless drive that sets legends like Kobe, MJ, and LeBron apart—applies to entrepreneurs determined to reach mastery.

Discover how to test your limits, bounce back from setbacks, and avoid common pitfalls on the path to business greatness.

Here are 3 Key Takeaways:

1. The Edge is Essential: The killer instinct, or “the edge,” isn’t just about talent—it’s a mindset and way of being that drives you to push beyond your comfort zone, stay hungry, and become a true student of your craft. Entrepreneurs need this edge just as much as athletes.

2. Understand and Leverage Momentum: Like in sports, momentum in business can shift for better or worse. Recognize when your motivation fades or your environment resists change, and use this awareness to reset your “thermostat”—that is, your sense of what’s possible and achievable.

3. Watch Out for Mastery Pitfalls: Achieving mastery isn’t a straight path. Drawing from George Leonard’s “Mastery,” I list the 13 pitfalls to avoid, from obsession with goals to inconsistency and perfectionism. Knowing these traps is the first step to overcoming them.

They are:

1. Conflicting Way of Life
2. Obsessive Goal Orientation
3. Poor instruction
4. Lack of competitiveness
5. Over competitiveness
6. Laziness
7. Injuries
8. Drugs
9. Prizes and medals
10. Vanity
11. Dead seriousness
12. Inconsistency
13. Perfectionism

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