How Apartment Owners Can Make More Money and Improve the Resident Experience with Dana Dunford, Ep. 683

Dana Dunford is the CEO of Hemlane, a venture-backed property management platform with over 28,000 rentals and $1B in payments processed. She is a strong advocate of purchasing properties anywhere, as the best investments are not typically in your backyard. She supports real estate investors in setting up the most intelligent process to manage rentals from a distance, while connecting them with local, licensed professionals.

In 2018, Dana was named one of the top 20 women leaders and influencers in commercial real estate tech. Dana previously worked at Apple on their worldwide financial planning and analysis team and at Nest, the home technology company acquired by Google for $3.2B, in business development. She received her MBA from Harvard Business School.

In this episode, we talked to Dana about the reasoning behind investing in other markets, challenges with third-party property managers, handling outer market real estate, the target investor segment for this market, and much more.

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Out of Market Investments;

02:28 Dana’s background;

06:55 Why invest in other markets;

09:10 Third-party management challenges;

12:53 Managing outer market properties;

23:04 Target investors for the market;

29:06 Round of Insights

Announcement: Learn about our Apartment Investing Mastermind here.

Round of Insights

Apparent Failure: Not setting up a high-level security system to combat fraud for Hemlane at the beginning, teaching the team to develop one of the best out there as a result.

Digital Resource: Boomerang & Audible.

Most Recommended Book: Four Thousand Weeks & Billion Dollar Whale.

Daily Habit: Managing projects and scheduling her week with the help of ChatGPT.

#1 Insight for successful property management: Self-management is key, because no one will care more about it then you do.

Best place to grab a bite in San Francisco, CA: Hook Fish Co. & Mister Jiu’s.

Contact Dana:

Website | Email

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.