Bringing Saudi Tourism to Life: Sensory Experiences & AI Innovation at WTM 2024 | Dorothee Anjos of Multilem

Episode Summary:
In this special episode of The Cashflow Show, host Clayton M Coke sits down with Dorothée Anjos, General Manager of Multilem Middle East, at the 2024 World Travel Market in London’s Excel. Together, they explore the vibrant return of global travel and tourism, now exceeding pre-pandemic levels. Dorothée shares Multilem’s role in creating immersive, cutting-edge experiences for Saudi Tourism Authority, blending AI, cultural attractions, and personalized adventures.

Key Topics Discussed:

• The post-pandemic resurgence of the travel and tourism industry.
• Multilem’s innovative approach to creating sensory-rich and tech-driven experiences.
• How Saudi Arabia is positioning itself as a unique travel destination.
• The role of AI, including interactive innovations like “Sarah from AI,” in enhancing visitor engagement.
• Challenges and opportunities as global travel spending surges.
• Practical tips for travelers and businesses interested in Saudi tourism.

Notable Highlights:

• Multilem’s partnership with Saudi Tourism Authority to create their largest-ever stand at WTM (over 6,000 sqm!).
• The importance of blending technology and human experience to captivate audiences.
• How Saudi Tourism Authority serves as a launchpad for emerging destinations .
• How you can visit the Visit Saudi website to plan your trip, design custom packages, and secure a visa in just 30 seconds.

Resources Mentioned:

• Visit Saudi Website
• Learn more about Multilem Middle East here.

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