What to Say When you don’t know what to say

Many things have taken place in 2020 already we’ve had near war, global pandemic, more killing of African Americans like George Floyd, Breonna Taylor, and now a full-on Fight against Racial injustice movement.  As content creators and business owners, this constant change and upheaval present a very hard question “what do I say”. It also heightens the need for racial awareness and sensitivity in our communication. We can’t ignore and continue with business as usual and we can’t go all-in forget our purpose in this world so what do we do?  In this episode, I take a step at giving you some guidance around creating content, posting on social, and just overall messaging during these times.  I break into 5 parts:

• what to say in your content
• what to say in on your social
• what to when you are at a complete loss
• when to stop talking
• when and how to admit you said the wrong things  And I share some recent stories with influencers where this communication has gone terribly wrong.

I’ve also joined the Podcasters for Justice Campaign and share important resources on how you can help and support the fight again racial injustice.