How To Use Your Next Conference Presentation To Cultivate Donors

 In this episode, I break down how to get the opportunity to speak at a conference to do double duty as a cultivation vehicle also! By focusing on pre-event preparation, engaging interactions during the event, and personalized post-event follow-up, you can transform conference opportunities into meaningful donor engagement opportunities.

What You'll Learn

• How to prepare for a conference to maximize donor cultivation
• Effective strategies for engaging potential donors during the event
• Best practices for post-event follow-up to build lasting relationships

Key Takeaways

1. Research Your Audience: Understand who will be attending and what they care about to tailor your message effectively.
2. Develop Relevant Messaging: Craft presentations that address the specific interests and questions of your ideal supporters.
3. Engage During the Event: Use interactive elements and connect personally with key attendees.
4. Prepare a Strong CTA: Offer valuable content that aligns with your audience's interests to encourage further engagement.
5. Follow Up Effectively: Send personalized emails and share additional resources to keep the conversation going.

Step-by-Step Process

1. Pre-Event Preparation

• Research Your Audience: Identify key attendees and understand their interests and reasons for attending.
• Develop Compelling Messaging: Tailor your presentation to address the specific concerns and questions of your audience.
• Prepare a CTA: Create a valuable offer, such as a PDF or slide deck, that encourages attendees to connect with your organization.
• Use Social Media: Announce your participation and tag relevant organizations to attract interested attendees.

2. During the Event

• Engage with the Audience: Incorporate interactive elements like polls or questions to make your session engaging.
• Connect with Key Attendees: Use tailored talking points to network with the specific people you’ve identified.
• Include Your CTA: Ensure your call to action is part of your presentation and personal interactions.

3. Post-Event Follow-Up

• Collect Email Information: Offer a content bonus or request emails to share your presentation.
• Send Tailored Emails: Follow up with personalized messages to those who showed interest or asked questions.
• Share Additional Resources: Provide PDFs, video footage, and related articles to your new contacts.
• Schedule Personal Meetings: Arrange follow-up meetings with high-interest attendees to deepen their connection to your organization.

Resources Mentioned

1. Donor Attraction Toolkit
2. Mini-Series on Donor Cultivation
   • Donor Cultivation 1: Knowledge
   • Donor Cultivation 2: Understanding
   • D

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