Episode 67: How to Build a Brand from Scratch in 4 Steps

Listen in as I outline the 4 steps that I’ve found will help you build a brand, even if you’re starting from scratch. You’ll hear about: what branding is and isn’t, setting your intentions and polishing your profile, where to find online credibility killers (and how to get them out of sight), my solid-gold media-manifesting mindset, where the media pros hang out online, essential components for your email pitch, my 3 favorite tools for realizing, customizing, and organizing your plan … and more!

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