383: How to Build a Sticky Brand: Insights from Sassy Jones CEO Charis Jones

It’s always a great episode when we get to see the evolution a previous guest has made in their business. We’re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a “sticky” brand. 

In this episode she shares about:

• Opening a physical store, noting the distinct experiences offered in-person versus e-commerce 

• Managing work-family dynamics with her husband as company president

• How to build a disciplined marketing practice

• Her hiring approach and how she makes sure to prioritize her team’s strengths

Highlights include: 

01:58 Transition to Physical Store

03:47 The Challenges of Running an E-commerce Business

06:42 Scaling Without Investors

11:10 The Importance of Rest and Balance

20:48  Marketing Strategies and Execution

30:58 The Role of Experience in Hiring

34:26 Managing Family Dynamics in Business

39:46 The Importance of Recognizing Strengths

45:30 The Importance of Consistency and Staying Hungry

48:28 Advice for Aspiring Entrepreneurs

Check out episode 383 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

HubSpot Podcast Network– The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. 

Links mentioned in this episode

• Charis’ Original SHP Episode: https://www.youtube.com/watch?v=1aAeqYOnKfw 

• Sassy Jones Website: https://www.shopsassyjones.com/ 

• Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones 

• Rich Paul’s Book: https://www.amazon.com/Lucky-Me-Memoir-Changing-Odds/dp/0593448472 

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Guest Social Media Info

Charis’ Instagram: https://www.instagram.com/charisnjones/ 

Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones