Ep. 110: Best Ever Secrets to Brand Building with Joe Fairless

Joe Fairless is a full-time real estate investor who controls over half a billion dollars of real estate in Dallas-Fort Worth and Jacksonville. He’s built the “Best Ever” platform to include the world’s longest-running daily podcast, a monthly meetup, three books, and an annual conference. As our first two-time guest, Joe shares why he launched the Best Ever podcast and his secret to building a powerful brand behind the platform.

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Key Market Insights

• Initially launched the podcast to get his name out as a real estate investor
• Benefits are lessons learned and relationships
• Interviewed over 1,500 real estate investors
• Consistently growing potential friendship network
• Consistency building the “Best Ever” moniker into a brand
• Tim Ferris talks about having 1,000 passionate fans
• Be specific about how you are differentiating from the pack
• How many podcasts are consistently providing content
• Identify who you want to talk to and how you are uniquely valuable to the audience
• Unique value is “no fluff”
• People don’t follow through because they don’t love the process
• The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious
• Building a brand requires loving the process – enjoy what you’re doing
• Enjoy getting to the meat of conversations, not the fluff
• Find your unique spin
• Think about the things you like in this business
• Bringing on partners should not be an excuse
• Play to your strengths and bring in key members
• Tie into a larger platform when you get started for distribution
• Creating for the sake of creation, but not something that is ownable

Resources:

Episode 8 with Joe Fairless

Tweet This:

“I want to be selectively popular, not generally popular”

“The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious”

“Building a brand requires loving the process – enjoy what you’re doing”

Connect with Joe:

Website: www.joefairless.com

Podcast: The Best Ever Real Estate 

Email: info@joefairless.com

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