Creator to Creators S4 Ep 29 Lovince McKenzie

Lovince Mckenzie is a musician who has been exploring the world of Afro Beat for the better
part of the last ten years, floating back and forth between this passion and his work in the film
and Entertainment world, he has had the opportunity to work with people across the industry.
Most recently Lovince Mckenzie has been making headway with his music, focusing on standing
out as an Afrobeat artist to watch out for with origins from Kenya.
Lovince Mckenzie’s new track “I Know You Know” is a project that blends his East African
Heritage with the style of Nigerian Afrobeat Sounds and the visual aesthetics of the American
West. Reminiscent of the hit track “Calm Down” by Nigerian singer Rema, the song is brilliant
and easy to listen to.
“I Know You Know” is a song about connecting with someone you love. “It’s about when
someone knows you so well that you don’t even have to tell them what's going on,” he
explained. “They just understand you.” The song praises this kind of relationship and the beauty
that comes out of knowing your partner so intimately.
Because Lovince Mckenzie is so heavily focused on cultivating collaboration and connecting his
own work with other cultures, it is easy to see how “I Know You Know” blends his personal
background with the West African culture of Afro Beat. “I actually went to Nigeria to record the
song,” he said. “And then I went to Albuquerque, New Mexico to film the video with Daniel
Zollinger of Sweetascinema, it is really a blend of all of these different amazing and rich
cultures.”
Along with this drive to connect culture, Mckenzie is also hard at work to provide East African
representation to the Afro Beat community. “So many East Africans love this music,” he said.
“But we really don’t have many notable Afrobeat musicians coming from that region. It feels
like a space that I can fill.” Mckenzie is doing just this, in making a name for himself and
creating music that is simply incredible.
Following the release of “I Know You Know”, Mckenzie is excited about a collection of upcoming
projects. Fans can look forward to another new project that is set to release in August of 2023
and can keep an eye out for some of Mckenzie ’s upcoming collaborations and video releases.
“I’ve got a lot of performances coming up this year,” he said. “I am really excited to be working
with some friends to get some things done in the US, UK as well as back in Africa. There are a
lot of shows and festivals in my future.”

Be sure to stay tuned in to Lovince Mckenzie on various platforms for new music, visuals and
social posts.
WEBISTE: https://www.lovincemckenzie.com/
SPOTIFY LINK:
https://open.spotify.com/track/1kASsIBTNQGdMtQQEBmNrg?si=7a5f2b16a03d49b9
YOUTUBE LINK: https://youtu.be/FRgdjjCbuZM
INSTAGRAM: https://www.instagram.com/mckenzielovince/
TIKTOK: https://www.tiktok.com/@lovincemckenzie?is_from_webapp=1&sender_device=pc
TWITTER: https://twitter.com/lovimckenzie