Ep. 217: How to Rank Higher on Google with Brett Farmiloe

podcast August 14, 2020

There are 5.6 billion Google searches each day. That’s 5.6 billion times people are looking for answers or solutions to a question or challenge. Ranking high for key search terms can organically generate enough leads to fuel most businesses. That’s why Search Engine Optimization or SEO is critical for anyone with a website that is used to generate leads.

According to a study by Backlinko.co, the #1 ranking position on Google is likely to get 10x more clicks than the #10 position. Because of this, we decided to connect with an SEO expert to learn more about Google, search engines, and how to rank higher on Google.

If you Google “digital marketing company,” you will likely see Markitors on the first page. Their CEO and Founder, Brett Farmiloe created Markitors when he was producing freelance digital marketing work and decided to build out a staff and create an actual agency. In today’s episode, we talk about how he got into SEO Marketing, understanding how SEO works, search engine algorithms, and specific strategies to optimize your website and content.

Partner: Get More Leads with Ardor SEO

Key Multifamily + Marketing Insights

Interviewing over 300 passionate business people across 16,000 miles and 38 states in an RV for Pursue the Passion
How Brett was able to get his one-man shop ranked as the top digital marketing company on Google
Living up to his Google ranking
How to transition into offering specialized services
Specializing allows you to have a good process in place which then allows you to fine-tune the profits you are able to generate
You must know your marketing objective to decipher the best route to meet that objective
The mathematical approach to getting more sales through digital marketing
Why SEO may be all you need to deliver on your marketing objective
Breaking down exactly what SEO is and how it works
The three buckets to high organic SEO ranking: Content, digital PR (backlinks) technical SEO
Content marketing best practices: Identifying keywords and creating content around them
Pay-Per-Click Advertising (PPC) an immediate way to drive traffic
How to organically create content to help boost google ranking through keywords

Quote: If you are able to create content that helps satisfy what search engines think users want, you will have a better chance at a higher ranking

Developing backlinks that substantially boost your search ranking
Different ways to get backlinks from trusted sites (the hardest thing to do in SEO!)
How technical SEO works and tools you can use (Google PageSpeed Insights Tool)
How to create content that ranks higher than your competitors
The best host domains for your website

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Bullseye Tips:

Apparent Failure:

You have to go through failure or rejection to get to your optimal situation.

Digital Resource

Google Analytics

AHREFS

Google Keyword Research Guide

Most Recommended Book:

The Hard Thing about Hard Things (Ben Horowitz)

Moneyball: The Art of Winning an Unfair Game (Michael Lewis)

Daily Habit: