16: Engaging With Your Customers Online and Offline Through Digital Marketing and Events x Tiffany Ashitey and Tasha Morris

Benchmark Creative Group is a digital event marketing agency that creates marketing campaigns for events and provides marketing workshops for organizations as well as one on one branding sessions. BCG is run by co-founders Tiffany Ashitey and Tasha Morris who have a background in event production. The duo are the creators of Brooklyn Marketing Week and the SHEBOSS series.

DURING THIS EPISODE WE DISCUSSED:

• The different elements of customer engagement
• Being realistic with your time and abilities
• Delegating
• The power of partnerships

RESOURCES MENTIONED:

• Asana
• Later
• Canva 
• Planoly
•  Twenty20 Stock 

RECOMMENDED READS:

• The Alchemist x Paulo Coelho
• The Founder’s Dilemmas x Noam Wasserman
• The Tipping Point x Malcolm Gladwell 

OTHER PLACES TO LISTEN: Apple | Stitcher | Google Play

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