How to Create an Irresistible Offer with James Furman

Welcome back to another great episode of the Dear BLK CEO Podcast.

James Furman went from a man falsely accused of crime to the living embodiment of the word entrepreneur! When he launched his company, Mission4Media, he was able to lead his team in building a 7 figure ad agency from the ground up in only 1 year. When he’s not innovating and creating, James spends hours each day learning the newest ways to market businesses online, while utilizing leadership-based sales techniques that bring success. What makes him unique is that James has mastered the art of creating offers that no one can resist and following it up with inclusivity! With that, James now helps other agency owners and coaches with a ‘Done-For-You Program’ that boosts their sales processes.

Tons of value and wisdom in this episode, so if you want to learn how to create an irresistible offer, tune in and let’s learn with James.

How to Create an Irresistible Offer:

[00:01 – 04:55] Opening Segment 

• I welcome James Furman to the show
• • Bio 
• James shares a bit on his background 
• • The experience of getting falsely convicted for a crime 
  • Using the time in prison to getting educated 
  • Motivated to use adversity as a win instead of a hinderance 
• James talks about how to get unstuck from the current situation 
• • Be open to the opportunities and positive outlooks 
  • It starts in the mind
  • Put a plan in place 

[04:56 – 15:43] Adversity to Triumph

• James talks about how to get unstuck from the current situation 
• • Be open to the opportunities and positive outlooks 
  • It starts in the mind
  • Put a plan in place 
• How James left a 7-figure business 
• • A growing desire to help businesses thrive
  • Building a marketing agency 
  • Working with the wrong people 
• James talks about building up his own business
• • How he realized 8 hours working for himself would generate more revenue 
  • Jumping in right at the proof of concept
  • You need to map everything out beforehand

• Book your free consultation at: The Kas Company

[15:44 – 29:26] How to Create an Irresistible Offer

• Getting the confidence to get yourself out into the market 
• • What are you passionate about? 
  • Get education around your passion
  • Hone in on one thing 
• James talks about creating a new business model
• • Losing 70% of business to COVID
  • Pivoting to solving the problem sales process 
  • James’ model 
  • Working with different clients 
• How to achieve ‘irresistible offer status’ 
• • Make it an offer you know you can fulfil first 
  • Lead with the biggest, scariest offer
  • • Ex: “I can guarantee a ROI in one month” 
  • Create interest and then make it affordable 
• How to hedge your big offer 
• • It’s ok to get paid while you build your program 
  • “Escape and arrival” 
  • • What are you helping clients escape from and arrive at?
  • Make sure you have the knowledge and expertise beforehand 
  • Bill something someone actually wants 
• What’s next for the 7-Figure Growth Solution 
• • The benefit of having things done for you 
  • Support and coaching along the way 
• How to get connected with James
• • Links below

[29:27 – 32:47] Random Round

• James’ nomination to come on to the show 
• Best tip or strategy for Lead Gen?
• • Don’t be scared to have a regular conversation
  • People want to work with people they like 
• Favourite mistake when starting out in business?
• • Talking before having the full idea 
• One stereotype of that needs to be done away with?
• • That we all smoke weed and listen to hip hop!
• Final words 

Tweetable Quotes:

“If you’re putting all your eggs in one basket and you have proof of concept then you gotta believe in yourself at some point and just jump and make it happen.” – James Furman

“You always want to lead with the most irresistible, the biggest… the scariest offer but also something that you can fulfill, to get people in and that everyone can afford.” – James Furman 

“Obviously you have to be professional, but business people are real people and people want to work with people that they like.” – James Furman

Resources Mentioned: 

• Think and Grow Rich
• Journey to 7-Figures

Want to connect with James? You can find him active on LinkedIn and Facebook. For proven returns on YOUR marketing dollars, head on over to https://www.mission4media.com/. 

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Let’s connect! Find me on LinkedIn, Instagram, or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.

You don’t have to be anyone other than who you are to be a world-class CEO!