Episode 24: Building Up BLAC Magazine – A Behind-The-Scenes Look with Publisher Billy Strawter Jr.

Years after Ebony and Jet – the OG of America’s black magazines – abandoned their print editions, and while Ebony was finishing its slide into bankruptcy, young Billy Strawter Jr bought Detroit’s Black Life, Arts & Culture (BLAC) Magazine.

If you’ve been wondering what the future of magazines looks like, then listen in for a behind-the-scenes look at: how to pitch to BLAC Magazine and the types of stories they’re looking for, 3 ways they’ve leveled up their print edition plus what they’re doing online, the difference between advertising and advertorials, why you really need a branded email address, how a black-owned magazine handles BLM, what ‘digital-first’ means and what it looks like … and more!

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