Pursuing a Passion for Growth Marketing | Everette Taylor

Everette Taylor, Founder and CEO of MilliSense, also leads Growth and Marketing at Microsoft.  Previously, Everette was the Chief Marketing Officer for Sticker Mule, and also started the business website GrowthHackers. 

In this episode, we discussed: 

• Everette's inspiration to begin his own marketing firm 
• Who mentored him in his formative years in business 
• Some of the lessons he's learning right now while building MilliSense 
• He talked about a past challenge with GrowthHackers and what he did to overcome that 
• We discussed why product market fit is so important to young businesses 
• He shared some insight on growth hacks for social media 
• What small business owners can begin to do to build their social media communities 
• We also talked about how he stays motivated and keeps from getting stuck in comfort zones 
• What is on Everette's vision board for the next 10 years? 

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